BABB vs PG: Which Is the Better Dividend Stock?
As of Oct 27, 2026, PG (The Procter & Gamble Company) screens as the stronger dividend stock, winning 5 of 8 head-to-head metrics. BABB offers the higher yield at 4.76%, PG has the higher dividend-safety score, and BABB looks like the better value (its fair-value estimate is 22% above its share price).
Key facts: BABB vs PG
Data as of · Source: SmarterDividends data
- As of Oct 27, 2026, BAB, Inc. (BABB) has the higher forward dividend yield at 4.76%, versus 2.72% for The Procter & Gamble Company (PG).
- As of Oct 27, 2026, SmarterDividends grades BABB's dividend safety B (77/100) and PG's A (92/100).
- By SmarterDividends' count as of Oct 27, 2026, BABB has raised its dividend for 0 consecutive years and PG for 42.
- As of Oct 27, 2026, BABB pays out 44% of its earnings as dividends and PG pays out 65%.
- As of Oct 27, 2026, BABB's fair-value estimate is 22% above its share price and PG's fair-value estimate is 22% below its share price, so BABB looks like the better value of the two on SmarterDividends' blended model.
Cite this page
SmarterDividends, "BABB vs PG: Dividend Yield, Safety & Value Compared," updated Oct 27, 2026, https://smarterdividends.com/compare/babb-vs-pg
| Metric | BABB | PG |
|---|---|---|
| Forward yield | 4.76% | 2.72% |
| Annual dividend | $0.04 | $4.35 |
| Payout ratio | 44% | 65% |
| Years of growth | 0 yr | 42 yr |
| 5-yr dividend growth | 0.0% | 6.0% |
| 5-yr total return | 5% | 11% |
| Dividend safety score | 77 (B) | 92 (A) |
| Fair value estimate | $1.02 | $124.37 |
| Upside to fair value | +22% | -22% |
| Frequency | quarterly | quarterly |
| Market cap | $6.1M | $370.7B |
| P/E ratio | 9.3 | 24.1 |
Higher yield
BABB
4.76%
Safer dividend
PG
Grade A
Faster growth
PG
6.0%
Better value
BABB
+22% upside
BABB vs PG — FAQ
Is BABB or PG a better dividend stock?
On the data, PG wins more head-to-head categories (5 vs 3). BABB offers the higher yield (4.76%), while PG has the stronger dividend-safety score. The right pick depends on whether you prioritise income, safety or value.
Which has a higher dividend yield, BABB or PG?
BABB has the higher forward dividend yield at 4.76%, versus 2.72% for PG.
Is BABB or PG safer?
PG has the higher dividend-safety score (92/100 vs 77/100), reflecting stronger payout coverage and dividend-growth history.
Is BABB or PG better value right now?
As of Oct 27, 2026, BABB looks like the better value: its fair-value estimate is 22% above its share price (undervalued). For PG, its fair-value estimate is 22% below its share price.
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See more dividend stock comparisons · data refreshes daily · for informational purposes only, not investment advice.