BRO vs JPM: Which Is the Better Dividend Stock?
As of Nov 8, 2026, BRO (Brown & Brown, Inc.) screens as the stronger dividend stock, winning 5 of 8 head-to-head metrics. JPM offers the higher yield at 1.97%, BRO has the higher dividend-safety score, and BRO looks like the better value (its fair-value estimate is 8% below its share price).
Key facts: BRO vs JPM
Data as of · Source: SmarterDividends data
- As of Nov 8, 2026, JPMorgan Chase & Co. (JPM) has the higher forward dividend yield at 1.97%, versus 0.92% for Brown & Brown, Inc. (BRO).
- As of Nov 8, 2026, SmarterDividends grades BRO's dividend safety A (94/100) and JPM's A (86/100).
- By SmarterDividends' count as of Nov 8, 2026, BRO has raised its dividend for 32 consecutive years and JPM for 15.
- As of Nov 8, 2026, BRO pays out 21% of its earnings as dividends and JPM pays out 26%.
- As of Nov 8, 2026, BRO's fair-value estimate is 8% below its share price and JPM's fair-value estimate is 13% below its share price, so BRO looks like the better value of the two on SmarterDividends' blended model.
Cite this page
SmarterDividends, "BRO vs JPM: Dividend Yield, Safety & Value Compared," updated Nov 8, 2026, https://smarterdividends.com/compare/bro-vs-jpm
| Metric | BRO | JPM |
|---|---|---|
| Forward yield | 0.92% | 1.97% |
| Annual dividend | $0.66 | $6.60 |
| Payout ratio | 21% | 26% |
| Years of growth | 32 yr | 15 yr |
| 5-yr dividend growth | 12.1% | 9.0% |
| 5-yr total return | 12% | 111% |
| Dividend safety score | 94 (A) | 86 (A) |
| Fair value estimate | $66.65 | $290.88 |
| Upside to fair value | -8% | -13% |
| Frequency | quarterly | quarterly |
| Market cap | $23.9B | $888.3B |
| P/E ratio | 22.8 | 14.0 |
Higher yield
JPM
1.97%
Safer dividend
BRO
Grade A
Faster growth
BRO
12.1%
Better value
BRO
-8% upside
BRO vs JPM — FAQ
Is BRO or JPM a better dividend stock?
On the data, BRO wins more head-to-head categories (5 vs 3). JPM offers the higher yield (1.97%), while BRO has the stronger dividend-safety score. The right pick depends on whether you prioritise income, safety or value.
Which has a higher dividend yield, BRO or JPM?
JPM has the higher forward dividend yield at 1.97%, versus 0.92% for BRO.
Is BRO or JPM safer?
BRO has the higher dividend-safety score (94/100 vs 86/100), reflecting stronger payout coverage and dividend-growth history.
Is BRO or JPM better value right now?
As of Nov 8, 2026, BRO looks like the better value: its fair-value estimate is 8% below its share price (fairly valued). For JPM, its fair-value estimate is 13% below its share price.
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See more dividend stock comparisons · data refreshes daily · for informational purposes only, not investment advice.