COST vs TR: Which Is the Better Dividend Stock?
As of Oct 18, 2026, COST (Costco Wholesale Corporation) screens as the stronger dividend stock, winning 6 of 8 head-to-head metrics. TR offers the higher yield at 0.94%, COST has the higher dividend-safety score, and TR looks like the better value (its fair-value estimate is 42% above its share price).
Key facts: COST vs TR
Data as of · Source: SmarterDividends data
- As of Oct 18, 2026, Tootsie Roll Industries, Inc. (TR) has the higher forward dividend yield at 0.94%, versus 0.59% for Costco Wholesale Corporation (COST).
- As of Oct 18, 2026, SmarterDividends grades COST's dividend safety A (97/100) and TR's A (96/100).
- By SmarterDividends' count as of Oct 18, 2026, COST has raised its dividend for 21 consecutive years and TR for 5.
- As of Oct 18, 2026, COST pays out 27% of its earnings as dividends and TR pays out 29%.
- As of Oct 18, 2026, COST's fair-value estimate is 51% below its share price and TR's fair-value estimate is 42% above its share price, so TR looks like the better value of the two on SmarterDividends' blended model.
Cite this page
SmarterDividends, "COST vs TR: Dividend Yield, Safety & Value Compared," updated Oct 18, 2026, https://smarterdividends.com/compare/cost-vs-tr
| Metric | COST | TR |
|---|---|---|
| Forward yield | 0.59% | 0.94% |
| Annual dividend | $5.88 | $0.36 |
| Payout ratio | 27% | 29% |
| Years of growth | 21 yr | 5 yr |
| 5-yr dividend growth | 13.0% | 2.8% |
| 5-yr total return | 83% | 41% |
| Dividend safety score | 97 (A) | 96 (A) |
| Fair value estimate | $487.61 | $54.25 |
| Upside to fair value | -51% | +42% |
| Frequency | quarterly | quarterly |
| Market cap | $438.3B | $2.9B |
| P/E ratio | 47.6 | 30.3 |
Higher yield
TR
0.94%
Safer dividend
COST
Grade A
Faster growth
COST
13.0%
Better value
TR
+42% upside
COST vs TR — FAQ
Is COST or TR a better dividend stock?
On the data, COST wins more head-to-head categories (6 vs 2). TR offers the higher yield (0.94%), while COST has the stronger dividend-safety score. The right pick depends on whether you prioritise income, safety or value.
Which has a higher dividend yield, COST or TR?
TR has the higher forward dividend yield at 0.94%, versus 0.59% for COST.
Is COST or TR safer?
COST has the higher dividend-safety score (97/100 vs 96/100), reflecting stronger payout coverage and dividend-growth history.
Is COST or TR better value right now?
As of Oct 18, 2026, TR looks like the better value: its fair-value estimate is 42% above its share price (undervalued). For COST, its fair-value estimate is 51% below its share price.
Related comparisons
See more dividend stock comparisons · data refreshes daily · for informational purposes only, not investment advice.


