TOYOF vs VIPS: Which Is the Better Dividend Stock?
As of Oct 27, 2026, VIPS (Vipshop Holdings Limited) screens as the stronger dividend stock, winning 4 of 7 head-to-head metrics. VIPS offers the higher yield at 4.91%, VIPS has the higher dividend-safety score, and TOYOF looks like the better value (its fair-value estimate is 79% above its share price).
Key facts: TOYOF vs VIPS
Data as of · Source: SmarterDividends data
- As of Oct 27, 2026, Vipshop Holdings Limited (VIPS) has the higher forward dividend yield at 4.91%, versus 3.23% for Toyota Motor Corporation (TOYOF).
- As of Oct 27, 2026, SmarterDividends grades TOYOF's dividend safety C (51/100) and VIPS's B (69/100).
- By SmarterDividends' count as of Oct 27, 2026, TOYOF has raised its dividend for 3 consecutive years and VIPS for 1.
- As of Oct 27, 2026, TOYOF pays out 27% of its earnings as dividends and VIPS pays out 21%.
- As of Oct 27, 2026, TOYOF's fair-value estimate is 79% above its share price and VIPS's fair-value estimate is 41% above its share price, so TOYOF looks like the better value of the two on SmarterDividends' blended model.
Cite this page
SmarterDividends, "TOYOF vs VIPS: Dividend Yield, Safety & Value Compared," updated Oct 27, 2026, https://smarterdividends.com/compare/toyof-vs-vips
| Metric | TOYOF | VIPS |
|---|---|---|
| Forward yield | 3.23% | 4.91% |
| Annual dividend | $0.64 | $0.62 |
| Payout ratio | 27% | 21% |
| Years of growth | 3 yr | 1 yr |
| 5-yr dividend growth | 8.4% | — |
| 5-yr total return | 9% | 28% |
| Dividend safety score | 51 (C) | 69 (B) |
| Fair value estimate | $35.29 | $17.79 |
| Upside to fair value | +79% | +41% |
| Frequency | semiannual | annual |
| Market cap | $232.6B | $6.0B |
| P/E ratio | 8.7 | 4.3 |
Higher yield
VIPS
4.91%
Safer dividend
VIPS
Grade B
Faster growth
TOYOF
8.4%
Better value
TOYOF
+79% upside
TOYOF vs VIPS — FAQ
Is TOYOF or VIPS a better dividend stock?
On the data, VIPS wins more head-to-head categories (4 vs 3). VIPS offers the higher yield (4.91%), while VIPS has the stronger dividend-safety score. The right pick depends on whether you prioritise income, safety or value.
Which has a higher dividend yield, TOYOF or VIPS?
VIPS has the higher forward dividend yield at 4.91%, versus 3.23% for TOYOF.
Is TOYOF or VIPS safer?
VIPS has the higher dividend-safety score (69/100 vs 51/100), reflecting stronger payout coverage and dividend-growth history.
Is TOYOF or VIPS better value right now?
As of Oct 27, 2026, TOYOF looks like the better value: its fair-value estimate is 79% above its share price (undervalued). For VIPS, its fair-value estimate is 41% above its share price.
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See more dividend stock comparisons · data refreshes daily · for informational purposes only, not investment advice.