Harley-Davidson, Inc.

HOG

Consumer Cyclical · Recreational Vehicles · Stock · quarterly payer

$26.76

Undervalued · +46% Add to Portfolio

Forward Yield

2.80%

Annual Dividend

$0.75

Payout Ratio

40%

5-Yr Growth

55.2%

Ex-Date

Sep 15, 2026

Frequency

Quarterly

Key facts about HOG's dividend

Data as of Oct 18, 2026 · Source: SmarterDividends data

As of Oct 18, 2026, Harley-Davidson, Inc. (HOG) has a forward dividend yield of 2.80%, based on an annual dividend of $0.75 per share and a share price of $26.76.
As of Oct 18, 2026, HOG's dividend safety grade from SmarterDividends is B (66 out of 100), which rates the dividend as safe.
By SmarterDividends' count, Harley-Davidson, Inc. (HOG) has raised its dividend for 5 consecutive years as of Oct 18, 2026.
HOG last cut its regular dividend in 2020.
HOG's most recent ex-dividend date was Sep 15, 2026, for a dividend of $0.19 per share.
As of Oct 18, 2026, HOG pays out 40% of its trailing 12-month earnings as dividends (its payout ratio).
HOG's dividend has grown at an average rate of 55.2% a year over the past five years.
As of Oct 18, 2026, HOG's 2.80% yield is 43% above its five-year average yield of 1.95%.
As of Oct 18, 2026, SmarterDividends' blended fair-value estimate for HOG is $38.98 per share, 46% above the $26.76 share price, so HOG screens as undervalued.
Harley-Davidson, Inc. (HOG) pays its dividend quarterly, 4 times a year.
Harley-Davidson, Inc. (HOG) has raised its regular dividend 35 times and cut it 2 times across the 133 payments on record since 1993. Its most recent change was a 4.4% increase to $0.188 per share, going ex-dividend on Mar 2, 2026. The last cut went ex-dividend on May 21, 2020.

Cite this page

SmarterDividends, "HOG Dividend: Yield, Safety Grade & Next Ex-Date," updated Oct 18, 2026, https://smarterdividends.com/stocks/HOG

Summary

As of Oct 18, 2026, Harley-Davidson, Inc. (HOG) yields 2.80% ($0.75 a year per share), has a dividend safety grade of B (66/100) and has 5 consecutive years of dividend increases on record.

Is HOG a good dividend stock?

Yes, with caveats

Harley-Davidson, Inc. (HOG) pays a quarterly dividend yielding 2.80% ($0.75/yr), with 5 years of growth and a dividend-safety grade of B. It's a solid income payer, but check the caveats below before buying.

Advantages

Comfortable payout ratio (40%)
Strong 55.2% 5-yr dividend growth

Risks

Cut its dividend in 2020
Share price is down over the past 5 years

Key Data

Dividend Yield: 2.80%
Payout Ratio: 40%
Annual Dividend: $0.75
5-Yr Avg Growth: 55.2%
Ex-Dividend Date: Sep 15, 2026
Years of Growth: 5
Frequency: quarterly
Beta: 1.32
Market Cap: $2.8B
P/E Ratio: 14.7
5-Yr Total Return: -27%
52-Week Range: $17.09 – $28.86
Dividend Safety: B · 66/100
Ever Cut?: Yes (2020)

HOG dividend raises and cuts

Harley-Davidson, Inc. (HOG) has raised its regular dividend 35 times and cut it 2 times across the 133 payments on record since 1993. Its most recent change was a 4.4% increase to $0.188 per share, going ex-dividend on Mar 2, 2026. The last cut went ex-dividend on May 21, 2020.

Ex-date	Change	Old → new	Move
Mar 2, 2026	Raise	$0.180 → $0.188	+4.4%
Feb 28, 2025	Raise	$0.173 → $0.180	+4.0%
Mar 1, 2024	Raise	$0.165 → $0.173	+4.8%
Mar 2, 2023	Raise	$0.158 → $0.165	+4.4%
Feb 25, 2022	Raise	$0.150 → $0.158	+5.3%
Mar 1, 2021	Raise	$0.0200 → $0.150	+650.0%
May 21, 2020	Cut	$0.380 → $0.0200	−94.7%
Mar 4, 2020	Raise	$0.375 → $0.380	+1.3%
Mar 13, 2019	Raise	$0.370 → $0.375	+1.4%
Feb 13, 2018	Raise	$0.365 → $0.370	+1.4%
Feb 13, 2017	Raise	$0.350 → $0.365	+4.3%
Feb 12, 2016	Raise	$0.310 → $0.350	+12.9%

Show all 37 changes since 1994

Ex-date	Change	Old → new	Move
Feb 13, 2015	Raise	$0.275 → $0.310	+12.7%
Feb 14, 2014	Raise	$0.210 → $0.275	+31.0%
Feb 14, 2013	Raise	$0.155 → $0.210	+35.5%
Feb 16, 2012	Raise	$0.125 → $0.155	+24.0%
May 31, 2011	Raise	$0.100 → $0.125	+25.0%
Mar 3, 2009	Cut	$0.330 → $0.100	−69.7%
Jun 3, 2008	Raise	$0.300 → $0.330	+10.0%
Sep 27, 2007	Raise	$0.250 → $0.300	+20.0%
Jun 7, 2007	Raise	$0.210 → $0.250	+19.0%
Jun 5, 2006	Raise	$0.180 → $0.210	+16.7%
Dec 14, 2005	Raise	$0.160 → $0.180	+12.5%
Jun 10, 2005	Raise	$0.125 → $0.160	+28.0%
Dec 15, 2004	Raise	$0.100 → $0.125	+25.0%
Jun 1, 2004	Raise	$0.0800 → $0.100	+25.0%
Dec 11, 2003	Raise	$0.0400 → $0.0800	+100.0%
Jun 6, 2003	Raise	$0.0350 → $0.0400	+14.3%
Jun 7, 2002	Raise	$0.0300 → $0.0350	+16.7%
Jun 7, 2001	Raise	$0.0250 → $0.0300	+20.0%
Jun 12, 2000	Raise	$0.0225 → $0.0250	+11.1%
Jun 11, 1999	Raise	$0.0200 → $0.0225	+12.5%
Jun 12, 1998	Raise	$0.0175 → $0.0200	+14.3%
Jun 12, 1997	Raise	$0.0150 → $0.0175	+16.7%
Sep 12, 1996	Raise	$0.0125 → $0.0150	+20.0%
Aug 30, 1995	Raise	$0.0100 → $0.0125	+25.0%
Aug 23, 1994	Raise	$0.0075 → $0.0100	+33.3%

Every HOG payment →Download every raise and cut (CSV)

HOG ex-dividend date & scheduleNext ex-date Sep 15, 2026 · full ex-dividend historyView →HOG dividend historyEvery payment, totals by year, raises and cutsView →

Frequently Asked Questions

Is HOG a good dividend stock?

Yes, with caveats. Harley-Davidson, Inc. (HOG) pays a quarterly dividend yielding 2.80% ($0.75/yr), with 5 years of growth and a dividend-safety grade of B. It's a solid income payer, but check the caveats below before buying.

Is HOG undervalued?

Based on a blend of discounted cash flow, a dividend-discount model and an earnings-multiple estimate, HOG's fair value is about $38.98 versus a $26.76 share price — so it looks undervalued (+46% vs. fair value).

Is HOG's dividend safe?

HOG has a dividend-safety grade of B (66/100), based on its payout coverage, free-cash-flow, 5-year growth streak, a dividend cut in 2020, debt and yield-versus-history.

What is HOG's fair value?

Our blended fair-value estimate for HOG is about $38.98 per share, roughly 46% above the current $26.76 price — combining a discounted cash flow, a dividend-discount model and an earnings multiple.

Is HOG a buy, hold, or sell?

We don't issue formal ratings, but on the data HOG screens as "yes, with caveats" and undervalued. Harley-Davidson, Inc. (HOG) pays a quarterly dividend yielding 2.80% ($0.75/yr), with 5 years of growth and a dividend-safety grade of B. It's a solid income payer, but check the caveats below before buying. This is research for your own analysis, not investment advice.

Will HOG cut its dividend?

HOG earns a dividend-safety grade of B (66/100), and has cut its dividend before (last in 2020). A higher score means lower cut risk based on payout coverage, cash flow and history — but no score guarantees a dividend.

Does HOG pay a dividend?

Yes. Harley-Davidson, Inc. pays a quarterly dividend of about $0.75 per share annually, a forward yield of roughly 2.80%.

What is HOG's dividend yield?

As of Oct 18, 2026, HOG's forward dividend yield is 2.80%, based on a $0.75 annual dividend and a $26.76 share price.

What is HOG's dividend per share?

As of Oct 18, 2026, HOG pays $0.75 per share per year, distributed on a quarterly basis.

What is HOG's dividend payout ratio?

As of Oct 18, 2026, HOG's payout ratio is 40% of trailing 12-month earnings — a comfortable level that leaves room to keep raising the dividend.

How many years has HOG grown its dividend?

As of Oct 18, 2026, HOG has increased its dividend for 5 consecutive years.

When is the next HOG ex-dividend date?

As of Oct 18, 2026, HOG's next ex-dividend date hasn't been announced. The most recent was Sep 15, 2026, for $0.19 per share.

Dividend Growth

Total dividends per share by year

Dividend History

Full HOG dividend history →

Ex-Date	Pay Date	Amount	Type
Sep 15, 2026	Sep 29, 2026	$0.1880	regular
Jun 8, 2026	Jun 25, 2026	$0.1880	regular
Mar 2, 2026	Mar 17, 2026	$0.1880	regular
Dec 9, 2025	Dec 22, 2025	$0.1800	regular
Sep 10, 2025	Sep 24, 2025	$0.1800	regular
Jun 2, 2025	Jun 18, 2025	$0.1800	regular
Feb 28, 2025	Mar 14, 2025	$0.1800	regular
Dec 10, 2024	Dec 23, 2024	$0.1730	regular
Sep 16, 2024	Sep 27, 2024	$0.1730	regular
Jun 5, 2024	Jun 21, 2024	$0.1730	regular
Mar 1, 2024	Mar 20, 2024	$0.1730	regular
Dec 8, 2023	Dec 27, 2023	$0.1650	regular
Sep 11, 2023	Sep 27, 2023	$0.1650	regular
Jun 2, 2023	Jun 21, 2023	$0.1650	regular