AAPL vs CRM: Which Is the Better Dividend Stock?
As of Nov 5, 2026, AAPL (Apple Inc.) screens as the stronger dividend stock, winning 4 of 7 head-to-head metrics. CRM offers the higher yield at 0.78%, AAPL has the higher dividend-safety score, and CRM looks like the better value (its fair-value estimate is 24% above its share price).
Key facts: AAPL vs CRM
Data as of · Source: SmarterDividends data
- As of Nov 5, 2026, Salesforce, Inc. (CRM) has the higher forward dividend yield at 0.78%, versus 0.31% for Apple Inc. (AAPL).
- As of Nov 5, 2026, SmarterDividends grades AAPL's dividend safety A (95/100) and CRM's B (71/100).
- By SmarterDividends' count as of Nov 5, 2026, AAPL has raised its dividend for 14 consecutive years and CRM for 1.
- As of Nov 5, 2026, AAPL pays out 12% of its earnings as dividends and CRM pays out 16%.
- As of Nov 5, 2026, AAPL's fair-value estimate is 47% below its share price and CRM's fair-value estimate is 24% above its share price, so CRM looks like the better value of the two on SmarterDividends' blended model.
Cite this page
SmarterDividends, "AAPL vs CRM: Dividend Yield, Safety & Value Compared," updated Nov 5, 2026, https://smarterdividends.com/compare/aapl-vs-crm
| Metric | AAPL | CRM |
|---|---|---|
| Forward yield | 0.31% | 0.78% |
| Annual dividend | $1.08 | $1.76 |
| Payout ratio | 12% | 16% |
| Years of growth | 14 yr | 1 yr |
| 5-yr dividend growth | 5.0% | — |
| 5-yr total return | 108% | -20% |
| Dividend safety score | 95 (A) | 71 (B) |
| Fair value estimate | $183.61 | $278.27 |
| Upside to fair value | -47% | +24% |
| Frequency | quarterly | quarterly |
| Market cap | $5.0T | $184.7B |
| P/E ratio | 38.7 | 20.5 |
Higher yield
CRM
0.78%
Safer dividend
AAPL
Grade A
Faster growth
AAPL
5.0%
Better value
CRM
+24% upside
AAPL vs CRM — FAQ
Is AAPL or CRM a better dividend stock?
On the data, AAPL wins more head-to-head categories (4 vs 3). CRM offers the higher yield (0.78%), while AAPL has the stronger dividend-safety score. The right pick depends on whether you prioritise income, safety or value.
Which has a higher dividend yield, AAPL or CRM?
CRM has the higher forward dividend yield at 0.78%, versus 0.31% for AAPL.
Is AAPL or CRM safer?
AAPL has the higher dividend-safety score (95/100 vs 71/100), reflecting stronger payout coverage and dividend-growth history.
Is AAPL or CRM better value right now?
As of Nov 5, 2026, CRM looks like the better value: its fair-value estimate is 24% above its share price (undervalued). For AAPL, its fair-value estimate is 47% below its share price.
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See more dividend stock comparisons · data refreshes daily · for informational purposes only, not investment advice.