AAPL vs CRM: Which Is the Better Dividend Stock?
As of September 2026, AAPL (Apple Inc.) screens as the stronger dividend stock, winning 4 of 7 head-to-head metrics. CRM offers the higher yield at 0.74%, AAPL has the higher dividend-safety score, and CRM trades at the larger discount to fair value (+35%).
| Metric | AAPL | CRM |
|---|---|---|
| Forward yield | 0.32% | 0.74% |
| Annual dividend | $1.08 | $1.76 |
| Payout ratio | 12% | 16% |
| Years of growth | 14 yr | 1 yr |
| 5-yr dividend growth | 5.0% | — |
| 5-yr total return | 124% | -21% |
| Dividend safety score | 95 (A) | 71 (B) |
| Fair value estimate | $181.00 | $321.61 |
| Upside to fair value | -46% | +35% |
| Frequency | quarterly | quarterly |
| Market cap | $4.9T | $195.8B |
| P/E ratio | 38.6 | 21.8 |
Higher yield
CRM
0.74%
Safer dividend
AAPL
Grade A
Faster growth
AAPL
5.0%
Better value
CRM
+35% upside
AAPL vs CRM — FAQ
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