AAPL vs UPBD: Which Is the Better Dividend Stock?
As of Oct 27, 2026, AAPL and UPBD are closely matched. UPBD offers the higher yield at 9.18%, AAPL has the higher dividend-safety score, and UPBD looks like the better value (its fair-value estimate is 47% above its share price).
Key facts: AAPL vs UPBD
Data as of · Source: SmarterDividends data
- As of Oct 27, 2026, Upbound Group, Inc. (UPBD) has the higher forward dividend yield at 9.18%, versus 0.31% for Apple Inc. (AAPL).
- As of Oct 27, 2026, SmarterDividends grades AAPL's dividend safety A (95/100) and UPBD's C (57/100).
- By SmarterDividends' count as of Oct 27, 2026, AAPL has raised its dividend for 14 consecutive years and UPBD for 7.
- As of Oct 27, 2026, AAPL pays out 12% of its earnings as dividends and UPBD pays out 101%.
- As of Oct 27, 2026, AAPL's fair-value estimate is 47% below its share price and UPBD's fair-value estimate is 47% above its share price, so UPBD looks like the better value of the two on SmarterDividends' blended model.
Cite this page
SmarterDividends, "AAPL vs UPBD: Dividend Yield, Safety & Value Compared," updated Oct 27, 2026, https://smarterdividends.com/compare/aapl-vs-upbd
| Metric | AAPL | UPBD |
|---|---|---|
| Forward yield | 0.31% | 9.18% |
| Annual dividend | $1.08 | $1.56 |
| Payout ratio | 12% | 101% |
| Years of growth | 14 yr | 7 yr |
| 5-yr dividend growth | 5.0% | 5.8% |
| 5-yr total return | 110% | -61% |
| Dividend safety score | 95 (A) | 57 (C) |
| Fair value estimate | $183.46 | $24.98 |
| Upside to fair value | -47% | +47% |
| Frequency | quarterly | quarterly |
| Market cap | $5.0T | $990.5M |
| P/E ratio | 39.4 | 11.0 |
Higher yield
UPBD
9.18%
Safer dividend
AAPL
Grade A
Faster growth
UPBD
5.8%
Better value
UPBD
+47% upside
AAPL vs UPBD — FAQ
Is AAPL or UPBD a better dividend stock?
AAPL and UPBD are closely matched. UPBD has the higher yield; AAPL scores better on safety.
Which has a higher dividend yield, AAPL or UPBD?
UPBD has the higher forward dividend yield at 9.18%, versus 0.31% for AAPL.
Is AAPL or UPBD safer?
AAPL has the higher dividend-safety score (95/100 vs 57/100), reflecting stronger payout coverage and dividend-growth history.
Is AAPL or UPBD better value right now?
As of Oct 27, 2026, UPBD looks like the better value: its fair-value estimate is 47% above its share price (undervalued). For AAPL, its fair-value estimate is 47% below its share price.
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See more dividend stock comparisons · data refreshes daily · for informational purposes only, not investment advice.