MSFT vs UPBD: Which Is the Better Dividend Stock?
As of Oct 27, 2026, MSFT (Microsoft Corporation) screens as the stronger dividend stock, winning 6 of 8 head-to-head metrics. UPBD offers the higher yield at 9.18%, MSFT has the higher dividend-safety score, and UPBD looks like the better value (its fair-value estimate is 47% above its share price).
Key facts: MSFT vs UPBD
Data as of · Source: SmarterDividends data
- As of Oct 27, 2026, Upbound Group, Inc. (UPBD) has the higher forward dividend yield at 9.18%, versus 0.74% for Microsoft Corporation (MSFT).
- As of Oct 27, 2026, SmarterDividends grades MSFT's dividend safety A (97/100) and UPBD's C (57/100).
- By SmarterDividends' count as of Oct 27, 2026, MSFT has raised its dividend for 20 consecutive years and UPBD for 7.
- As of Oct 27, 2026, MSFT pays out 20% of its earnings as dividends and UPBD pays out 101%.
- As of Oct 27, 2026, MSFT's fair-value estimate is 42% below its share price and UPBD's fair-value estimate is 47% above its share price, so UPBD looks like the better value of the two on SmarterDividends' blended model.
Cite this page
SmarterDividends, "MSFT vs UPBD: Dividend Yield, Safety & Value Compared," updated Oct 27, 2026, https://smarterdividends.com/compare/msft-vs-upbd
| Metric | MSFT | UPBD |
|---|---|---|
| Forward yield | 0.74% | 9.18% |
| Annual dividend | $3.92 | $1.56 |
| Payout ratio | 20% | 101% |
| Years of growth | 20 yr | 7 yr |
| 5-yr dividend growth | 10.2% | 5.8% |
| 5-yr total return | 59% | -61% |
| Dividend safety score | 97 (A) | 57 (C) |
| Fair value estimate | $308.36 | $24.98 |
| Upside to fair value | -42% | +47% |
| Frequency | quarterly | quarterly |
| Market cap | $4.0T | $990.5M |
| P/E ratio | 29.2 | 11.0 |
Higher yield
UPBD
9.18%
Safer dividend
MSFT
Grade A
Faster growth
MSFT
10.2%
Better value
UPBD
+47% upside
MSFT vs UPBD — FAQ
Is MSFT or UPBD a better dividend stock?
On the data, MSFT wins more head-to-head categories (6 vs 2). UPBD offers the higher yield (9.18%), while MSFT has the stronger dividend-safety score. The right pick depends on whether you prioritise income, safety or value.
Which has a higher dividend yield, MSFT or UPBD?
UPBD has the higher forward dividend yield at 9.18%, versus 0.74% for MSFT.
Is MSFT or UPBD safer?
MSFT has the higher dividend-safety score (97/100 vs 57/100), reflecting stronger payout coverage and dividend-growth history.
Is MSFT or UPBD better value right now?
As of Oct 27, 2026, UPBD looks like the better value: its fair-value estimate is 47% above its share price (undervalued). For MSFT, its fair-value estimate is 42% below its share price.
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See more dividend stock comparisons · data refreshes daily · for informational purposes only, not investment advice.