BFH vs V: Which Is the Better Dividend Stock?
As of Oct 18, 2026, V (Visa Inc.) screens as the stronger dividend stock, winning 5 of 8 head-to-head metrics. BFH offers the higher yield at 0.90%, V has the higher dividend-safety score, and BFH looks like the better value (its fair-value estimate is 229% above its share price).
Key facts: BFH vs V
Data as of · Source: SmarterDividends data
- As of Oct 18, 2026, Bread Financial Holdings, Inc. (BFH) has the higher forward dividend yield at 0.90%, versus 0.67% for Visa Inc. (V).
- As of Oct 18, 2026, SmarterDividends grades BFH's dividend safety B (68/100) and V's A (93/100).
- By SmarterDividends' count as of Oct 18, 2026, BFH has raised its dividend for 1 consecutive years and V for 17.
- As of Oct 18, 2026, BFH pays out 7% of its earnings as dividends and V pays out 22%.
- As of Oct 18, 2026, BFH's fair-value estimate is 229% above its share price and V's fair-value estimate is 24% below its share price, so BFH looks like the better value of the two on SmarterDividends' blended model.
Cite this page
SmarterDividends, "BFH vs V: Dividend Yield, Safety & Value Compared," updated Oct 18, 2026, https://smarterdividends.com/compare/bfh-vs-v
| Metric | BFH | V |
|---|---|---|
| Forward yield | 0.90% | 0.67% |
| Annual dividend | $0.92 | $2.68 |
| Payout ratio | 7% | 22% |
| Years of growth | 1 yr | 17 yr |
| 5-yr dividend growth | 5.1% | 14.9% |
| 5-yr total return | 50% | 108% |
| Dividend safety score | 68 (B) | 93 (A) |
| Fair value estimate | $337.01 | $306.97 |
| Upside to fair value | +229% | -24% |
| Frequency | quarterly | quarterly |
| Market cap | $3.9B | $755.8B |
| P/E ratio | 8.0 | 34.3 |
Higher yield
BFH
0.90%
Safer dividend
V
Grade A
Faster growth
V
14.9%
Better value
BFH
+229% upside
BFH vs V — FAQ
Is BFH or V a better dividend stock?
On the data, V wins more head-to-head categories (5 vs 3). BFH offers the higher yield (0.90%), while V has the stronger dividend-safety score. The right pick depends on whether you prioritise income, safety or value.
Which has a higher dividend yield, BFH or V?
BFH has the higher forward dividend yield at 0.90%, versus 0.67% for V.
Is BFH or V safer?
V has the higher dividend-safety score (93/100 vs 68/100), reflecting stronger payout coverage and dividend-growth history.
Is BFH or V better value right now?
As of Oct 18, 2026, BFH looks like the better value: its fair-value estimate is 229% above its share price (undervalued). For V, its fair-value estimate is 24% below its share price.
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See more dividend stock comparisons · data refreshes daily · for informational purposes only, not investment advice.