SmarterDividends

NDAQ vs V: Which Is the Better Dividend Stock?

As of Oct 24, 2026, V (Visa Inc.) screens as the stronger dividend stock, winning 6 of 8 head-to-head metrics. NDAQ offers the higher yield at 1.13%, V has the higher dividend-safety score, and NDAQ looks like the better value (its fair-value estimate is 7% below its share price).

Key facts: NDAQ vs V

Data as of · Source: SmarterDividends data

  • As of Oct 24, 2026, Nasdaq, Inc. (NDAQ) has the higher forward dividend yield at 1.13%, versus 0.66% for Visa Inc. (V).
  • As of Oct 24, 2026, SmarterDividends grades NDAQ's dividend safety A (90/100) and V's A (93/100).
  • By SmarterDividends' count as of Oct 24, 2026, NDAQ has raised its dividend for 12 consecutive years and V for 17.
  • As of Oct 24, 2026, NDAQ pays out 32% of its earnings as dividends and V pays out 22%.
  • As of Oct 24, 2026, NDAQ's fair-value estimate is 7% below its share price and V's fair-value estimate is 26% below its share price, so NDAQ looks like the better value of the two on SmarterDividends' blended model.
Cite this page

SmarterDividends, "NDAQ vs V: Dividend Yield, Safety & Value Compared," updated Oct 24, 2026, https://smarterdividends.com/compare/ndaq-vs-v

MetricNDAQV
Forward yield1.13%0.66%
Annual dividend$1.16$2.68
Payout ratio32%22%
Years of growth12 yr17 yr
5-yr dividend growth10.2%14.9%
5-yr total return51%111%
Dividend safety score90 (A)93 (A)
Fair value estimate$95.62$302.27
Upside to fair value-7%-26%
Frequencyquarterlyquarterly
Market cap$57.3B$765.8B
P/E ratio28.035.3

Higher yield

NDAQ

1.13%

Safer dividend

V

Grade A

Faster growth

V

14.9%

Better value

NDAQ

-7% upside

NDAQ vs V — FAQ

Is NDAQ or V a better dividend stock?

On the data, V wins more head-to-head categories (6 vs 2). NDAQ offers the higher yield (1.13%), while V has the stronger dividend-safety score. The right pick depends on whether you prioritise income, safety or value.

Which has a higher dividend yield, NDAQ or V?

NDAQ has the higher forward dividend yield at 1.13%, versus 0.66% for V.

Is NDAQ or V safer?

V has the higher dividend-safety score (93/100 vs 90/100), reflecting stronger payout coverage and dividend-growth history.

Is NDAQ or V better value right now?

As of Oct 24, 2026, NDAQ looks like the better value: its fair-value estimate is 7% below its share price (fairly valued). For V, its fair-value estimate is 26% below its share price.

See more dividend stock comparisons · data refreshes daily · for informational purposes only, not investment advice.