PRU vs V: Which Is the Better Dividend Stock?
As of Oct 18, 2026, V (Visa Inc.) screens as the stronger dividend stock, winning 5 of 8 head-to-head metrics. PRU offers the higher yield at 4.83%, V has the higher dividend-safety score, and PRU looks like the better value (its fair-value estimate is 12% below its share price).
Key facts: PRU vs V
Data as of · Source: SmarterDividends data
- As of Oct 18, 2026, Prudential Financial, Inc. (PRU) has the higher forward dividend yield at 4.83%, versus 0.67% for Visa Inc. (V).
- As of Oct 18, 2026, SmarterDividends grades PRU's dividend safety A (87/100) and V's A (93/100).
- By SmarterDividends' count as of Oct 18, 2026, PRU has raised its dividend for 12 consecutive years and V for 17.
- As of Oct 18, 2026, PRU pays out 50% of its earnings as dividends and V pays out 22%.
- As of Oct 18, 2026, PRU's fair-value estimate is 12% below its share price and V's fair-value estimate is 24% below its share price, so PRU looks like the better value of the two on SmarterDividends' blended model.
Cite this page
SmarterDividends, "PRU vs V: Dividend Yield, Safety & Value Compared," updated Oct 18, 2026, https://smarterdividends.com/compare/pru-vs-v
| Metric | PRU | V |
|---|---|---|
| Forward yield | 4.83% | 0.67% |
| Annual dividend | $5.60 | $2.68 |
| Payout ratio | 50% | 22% |
| Years of growth | 12 yr | 17 yr |
| 5-yr dividend growth | 4.2% | 14.9% |
| 5-yr total return | 13% | 108% |
| Dividend safety score | 87 (A) | 93 (A) |
| Fair value estimate | $101.65 | $306.97 |
| Upside to fair value | -12% | -24% |
| Frequency | quarterly | quarterly |
| Market cap | $40.0B | $755.8B |
| P/E ratio | 10.5 | 34.3 |
Higher yield
PRU
4.83%
Safer dividend
V
Grade A
Faster growth
V
14.9%
Better value
PRU
-12% upside
PRU vs V — FAQ
Is PRU or V a better dividend stock?
On the data, V wins more head-to-head categories (5 vs 3). PRU offers the higher yield (4.83%), while V has the stronger dividend-safety score. The right pick depends on whether you prioritise income, safety or value.
Which has a higher dividend yield, PRU or V?
PRU has the higher forward dividend yield at 4.83%, versus 0.67% for V.
Is PRU or V safer?
V has the higher dividend-safety score (93/100 vs 87/100), reflecting stronger payout coverage and dividend-growth history.
Is PRU or V better value right now?
As of Oct 18, 2026, PRU looks like the better value: its fair-value estimate is 12% below its share price (fairly valued). For V, its fair-value estimate is 24% below its share price.
Related comparisons
See more dividend stock comparisons · data refreshes daily · for informational purposes only, not investment advice.