SmarterDividends

FFBC vs MS: Which Is the Better Dividend Stock?

As of Oct 29, 2026, MS (Morgan Stanley) screens as the stronger dividend stock, winning 5 of 8 head-to-head metrics. FFBC offers the higher yield at 3.10%, FFBC has the higher dividend-safety score, and FFBC looks like the better value (its fair-value estimate is 43% above its share price).

Key facts: FFBC vs MS

Data as of · Source: SmarterDividends data

  • As of Oct 29, 2026, First Financial Bancorp. (FFBC) has the higher forward dividend yield at 3.10%, versus 2.46% for Morgan Stanley (MS).
  • As of Oct 29, 2026, SmarterDividends grades FFBC's dividend safety A (84/100) and MS's A (82/100).
  • By SmarterDividends' count as of Oct 29, 2026, FFBC has raised its dividend for 2 consecutive years and MS for 12.
  • As of Oct 29, 2026, FFBC pays out 35% of its earnings as dividends and MS pays out 32%.
  • As of Oct 29, 2026, FFBC's fair-value estimate is 43% above its share price and MS's fair-value estimate is 15% below its share price, so FFBC looks like the better value of the two on SmarterDividends' blended model.
Cite this page

SmarterDividends, "FFBC vs MS: Dividend Yield, Safety & Value Compared," updated Oct 29, 2026, https://smarterdividends.com/compare/ffbc-vs-ms

MetricFFBCMS
Forward yield3.10%2.46%
Annual dividend$1.01$4.60
Payout ratio35%32%
Years of growth2 yr12 yr
5-yr dividend growth1.3%22.4%
5-yr total return42%89%
Dividend safety score84 (A)82 (A)
Fair value estimate$46.78$160.88
Upside to fair value+43%-15%
Frequencyquarterlyquarterly
Market cap$3.4B$297.6B
P/E ratio11.515.1

Higher yield

FFBC

3.10%

Safer dividend

FFBC

Grade A

Faster growth

MS

22.4%

Better value

FFBC

+43% upside

FFBC vs MS — FAQ

Is FFBC or MS a better dividend stock?

On the data, MS wins more head-to-head categories (5 vs 3). FFBC offers the higher yield (3.10%), while FFBC has the stronger dividend-safety score. The right pick depends on whether you prioritise income, safety or value.

Which has a higher dividend yield, FFBC or MS?

FFBC has the higher forward dividend yield at 3.10%, versus 2.46% for MS.

Is FFBC or MS safer?

FFBC has the higher dividend-safety score (84/100 vs 82/100), reflecting stronger payout coverage and dividend-growth history.

Is FFBC or MS better value right now?

As of Oct 29, 2026, FFBC looks like the better value: its fair-value estimate is 43% above its share price (undervalued). For MS, its fair-value estimate is 15% below its share price.

See more dividend stock comparisons · data refreshes daily · for informational purposes only, not investment advice.