BBDO vs HSBC: Which Is the Better Dividend Stock?
As of July 2026, HSBC (HSBC Holdings plc) screens as the stronger dividend stock, winning 5 of 7 head-to-head metrics. BBDO offers the higher yield at 6.68%, HSBC has the higher dividend-safety score, and HSBC trades at the larger discount to fair value (+27%).
| Metric | BBDO | HSBC |
|---|---|---|
| Forward yield | 6.68% | 3.73% |
| Annual dividend | $0.21 | $3.75 |
| Payout ratio | 66% | 62% |
| Years of growth | 0 yr | 0 yr |
| 5-yr dividend growth | -1.1% | -13.8% |
| 5-yr total return | -21% | 281% |
| Dividend safety score | 59 (C) | 70 (B) |
| Fair value estimate | $3.78 | $127.75 |
| Upside to fair value | +22% | +27% |
| Frequency | monthly | quarterly |
| Market cap | $33.1B | $339.6B |
| P/E ratio | 7.6 | 16.6 |
Higher yield
BBDO
6.68%
Safer dividend
HSBC
Grade B
Faster growth
BBDO
-1.1%
Better value
HSBC
+27% upside
BBDO vs HSBC — FAQ
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